You Can Make Money Online Using Search Engines To Get Visitors To Your Website
Utilizing search engines to get traffic to your web page is one way of how to make money online and is frequently called search engine optimization or SEO. There are numerous other ways to get visitors without using search engines, like forums, blogs, content syndication, article directories, classified ads and more.
When ever I refer to search engines, I really mean Google or Yahoo or MSN or the like. Google, however, is by far the most widely used search engine with nearly 80% of all search engine traffic.
Google ranks or prioritizes the pages of a website and not the website as a whole. It's really important for a webmaster to know this especially if you desire to know how to make money online. A website could have lots of individual pages and Google would crawl each page and form a determination about the content of that page and whether that page ought to come up when somebody does a search.
The words someone enters into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are determined by the keyword terms and are determined to be relevant by Google. Google achieves this by reading the millions and millions of web pages in cyberspace and seeks out content relevant to the keyword search terms.
The results are also known as SERPS or search engine results pages. Included in the SERPS are two types of results. There are the free organic results in the to the left in the middle and the paid or sponsored ads on the right side and periodically at the top just above the organic results.
The paid or sponsored ads are actually zero cost to the advertiser until someone clicks on the ad. The advertiser is then charged a fee for each click. This is called pay per click advertising or PPC and the advertiser has bid for position on the page.
Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get just a few points more but the free organic ads get the highest clicks on average. A marketer can, however, get a paid ad on the page very quickly for a cost but the organic ad spots especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.
Google loves content and will compensate you with high rankings in the SERPS. Google also loves back links. What this means is that when other websites are linking back to your site Google thinks your site is valued and relevant and will reward you in the SERPS for this too. The more popular the site linking back to you the better Google likes it.
Probably the simplest way to get content on the internet and get a high spot in the SERPS for free is to write an article pertaining to a particular keyword, as long as it's not too broad of a keyword or too competitive, and then publish to a highly visited article directory like Ezine Articles.
You will put a link to your website in the resource or bio box in the article directory so targeted prospects can find you.
Another benefit to publishing on a high authority article directory is that other website owners will eventually link back to your article and you'll build lots of back links.
You now know how to make money online using the search engines so go and create content and build back links to your website.
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